By now, marketers are business owners all over the world have recognized the importance of SEO. It’s no secret that your website needs to improve its search engine ranking.

What is SEO?

The acronym stands for “search engine optimization.” Essentially, it’s the practice of driving organic search traffic to a website. The keyword here is organic, meaning you’re not paying for a top position through PPC campaigns.

More traffic, more conversions, more dollars. That’s why SEO is a crucial component of every website on the planet.

In my experience, so many marketers and entrepreneurs out there have this false sense of belief that they understand the ins and outs of SEO and how it works. In reality, this is usually not the case.

SEO is like anything else. Unless you’ve gone through practice, training, or some type of education, it’s going to be difficult to master.

Fortunately, the digital era has made it possible for you to learn SEO on your own with the help of online courses and guides. But which ones are the best? I’ve narrowed it down for you.

Who needs SEO certification?

SEO courses and guides are great for anyone, regardless of their experience with the subject.

It doesn’t matter if you’re an SEO beginner, have years of experience dabbling with SEO, or fall somewhere in-between; SEO certifications are for everyone.

SEO courses are well worth the investment. In some cases, the only investment will be your time. There are plenty of free SEO courses out there, and I’ll cover some of the best ones in this guide.

Some courses you’ll need to pay for. But again, it’s still worth the investment. The cost is marginal compared to the benefits of watching your SERPs skyrocket toward the top position.

Plus, SEO is a high-demand skill. Even if you don’t have your own website, any marketer, entrepreneur, or freelancer can make money by charging websites for SEO services.